The term “twin transition” is appearing more and more frequently in presentations, strategy papers, and funding programs. But what does it actually mean for companies – beyond the buzzwords and strategy slides?
The answer is clear:
Those who focus solely on digitalization and ignore sustainability are missing out on opportunities. And vice versa.
Twin transition describes a dual transformation – the intelligent combination of smart, digital processes and ambitious sustainability goals. Together, the two add up to more than the sum of their parts.
Why the two belong together
We know from experience that digitalization not only makes climate protection, resource efficiency, and risk analysis measurable, but also allows them to be specifically controlled – and in many cases makes them possible in the first place. Data and AI create transparency, reveal potential for optimization, and help document progress.
Sustainability, in turn, ensures acceptance, purpose, and long-term innovative strength. It gives digitalization direction and meaning. When companies actively shape both, a dynamic emerges that significantly increases future viability, competitive strength, and resilience.
What this means in concrete terms
Processes are becoming automated AND becoming climate-friendly.
For example, through smart energy and emissions monitoring systems that optimize consumption in real time.
Supply chains are becoming transparent AND ethically controllable.
Digital tools help to collect sustainability data from suppliers, assess risks, and ensure compliance.
Business models are becoming digital AND future-proof.
New services are emerging that combine environmental responsibility with economic success – from CO₂-reduced production chains to data-driven sustainability platforms.
Where companies can start now
The good news is that many companies have already launched their first digitalization projects or defined clear environmental goals.
Now it's all about smart connections – using digital tools in a targeted way to promote sustainability:
Digital carbon footprints create transparency and speed up reporting requirements.
AI-supported production control reduces waste and energy consumption.
Business continuity plans with a green focus make organizations more resilient to climate risks.
Step by step, this creates a sustainable corporate culture that combines efficiency, responsibility, and innovation.
Our conclusion
The twin transition is not just a buzzword, but a genuine success factor for tomorrow's economy.
It begins with concrete, feasible steps – today.
Anyone who thinks about digitalization without sustainability runs the risk of falling behind.
Those who combine the two create new value, strengthen their brand, and provide the best impetus for a stable and sustainable future.
